Crunchyroll Expo 2021 – VTubing!! Get a Glimpse into the Life of Independent VTubing! – Notes


Credit: Peggy Sue Wood | @pswediting

What is a Vtuber?

Vtubers are “an online entertainer who use a virtual avatar generated using computer graphics and motion capture software or technology. A digital trend that originated in Japan in the mid-2010s, a majority of VTubers are Japanese-speaking YouTubers or live streamers who use anime-inspired avatar designs. By 2020, there were more than 10,000 active VTubers” (Wikipedia)

Independent vs. Corporate 


  • Agencies like HoloLive & Nijisanji
  • Creators Under Contract
  • Company
    • CEO, talents, managers, etc. 


  • Just You!
  • 1 Person (and maybe someone/persons hired like a manager, rigger, etc.)

Independent VTubing Roadmap

  • Content
  • Concept -> Creation -> Model
  • Selecting Platforms
  • Pre-Debut
  • Debut
  • Post-Debut
  • Building & Maintaining a Community
  • Expanding

Platforms & Socials (Selecting Platforms)

  • Twitch
  • YouTube
  • Twitter
  • TikTok
  • Instagram
  • Facebook 
  • Etc. 

VTuber (Streaming) “Checklist” (Content + Concept -> Creation -> Model)

  • Model
  • Overlays
  • Strating, Ending, & BRB Screens
  • BGMs
  • Alert Graphics & Sounds
  • Logos



  • 2D Model
  • 3D Model

Getting the Model Made (Don’t try to low-ball your artists! They have a skill you don’t–that’s why you hired them.)

Host Commissioned

  • Mama (Artist) @dotMango
  • Papa (Rigger) @Fafrotsky


Common Debut Content

  • Showcase Model & Expression
  • Lore
  • Powerpoint
  • Talent Showcase
  • Q & A

Debut Day!

You did it!

Okay, but now what? Your debut is big, but after that the numbers tend to dwindle so…

Post-Debut (+ Building & Maintaining a Community + Expanding)


  • Consistency is the key to success! Consistently put out content on different platforms.
  • 2 Things to increase average viewership:
    • Get your current viewers to come back by remembering them and doing something memorable (catch-phrase, special move, a shout out to returns by username, etc.)
    • Attract new viewers
  • Growth is not linear
    • Look at the trends, not the numbers
    • Plateaus are not the end of your journey! Sometimes you can go weeks or months without any growth and that is okay!!

Building a Community

  • Welcome those new to your community
  • Remember your regulars!
    • Create a discord server & be active in it!
    • Write rules & set boundaries early for the comfort of yourself and those in your community.


  • Appreciate what you have (your audience) and work hard to keep it
  • Being kind goes a long way
  • Avoid unhealthy obsessions with numbers 
  • Try your best not to compare yourself to others

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