Credit: Peggy Sue Wood | @pswediting
What is a Vtuber?
Vtubers are “an online entertainer who use a virtual avatar generated using computer graphics and motion capture software or technology. A digital trend that originated in Japan in the mid-2010s, a majority of VTubers are Japanese-speaking YouTubers or live streamers who use anime-inspired avatar designs. By 2020, there were more than 10,000 active VTubers” (Wikipedia)
Independent vs. Corporate
- Agencies like HoloLive & Nijisanji
- Creators Under Contract
- CEO, talents, managers, etc.
- Just You!
- 1 Person (and maybe someone/persons hired like a manager, rigger, etc.)
Independent VTubing Roadmap
- Concept -> Creation -> Model
- Selecting Platforms
- Building & Maintaining a Community
Platforms & Socials (Selecting Platforms)
VTuber (Streaming) “Checklist” (Content + Concept -> Creation -> Model)
- Strating, Ending, & BRB Screens
- Alert Graphics & Sounds
- 2D Model
- 3D Model
Getting the Model Made (Don’t try to low-ball your artists! They have a skill you don’t–that’s why you hired them.)
- Mama (Artist) @dotMango
- Papa (Rigger) @Fafrotsky
Common Debut Content
- Showcase Model & Expression
- Talent Showcase
- Q & A
You did it!
Okay, but now what? Your debut is big, but after that the numbers tend to dwindle so…
Post-Debut (+ Building & Maintaining a Community + Expanding)
- Consistency is the key to success! Consistently put out content on different platforms.
- 2 Things to increase average viewership:
- Get your current viewers to come back by remembering them and doing something memorable (catch-phrase, special move, a shout out to returns by username, etc.)
- Attract new viewers
- Growth is not linear
- Look at the trends, not the numbers
- Plateaus are not the end of your journey! Sometimes you can go weeks or months without any growth and that is okay!!
Building a Community
- Welcome those new to your community
- Remember your regulars!
- Create a discord server & be active in it!
- Write rules & set boundaries early for the comfort of yourself and those in your community.
- Appreciate what you have (your audience) and work hard to keep it
- Being kind goes a long way
- Avoid unhealthy obsessions with numbers
- Try your best not to compare yourself to others